Wed 9th Jun 2021
Having an online presence is one of the most important ways to get the name and brand of your business out there. This can be done in many different ways, however, there are three that are the most effective.
First, you could sign-up to ‘What’ and set up your business profile. This will allow you to have a free webpage that will list you on google search results (we have businesses listing on the front page of google from our platform). You will also have a place to post updates about your company, sell items, post job listings and much more.
The second option is social media. Anyone can set up social media, and it’s pretty likely you use it daily already.
The third option and the one we will be talking about today is having your own website.
Why is having your own website so important? Here are the top 5 essential reasons you need a website for your business.
Google Search Results
The first place most people go when they are looking for a business or product is Google. If you don’t have a website (or a page on ‘What’), then it is pretty likely you will not show up when people search for either you or the product you are selling.
This means that people cannot easily find out what you sell, where you are located, or how to contact you.
When you have a website, you will start showing up in Google results and can begin to work on increasing your SEO and showing up higher in search results.
Consumers want to have faith in the companies they buy from, and one of the best ways to get credibility for your company is to have a professional site that lets people know that you take yourself seriously.
There are many different ways to go about setting up a website, and on ‘What’ we have several companies registered that can help you with creating a professional website.
Reaching your Local Area
At ‘What’, we are all about helping connect you with your local area, so your first stop in reaching local consumers should be creating a page on our platform. After that, you should think about setting up your own website.
When you create a website, you can link it with sites like ‘What’ and Google Maps. This means that people can immediately see your location and then visit your site to find out more information.
There are many ways to promote your business, however, when you have your own website it allows you to have complete freedom on how you present your company to consumers.
You can include however much, or however little information that you would like. You can either keep the website up to date with goings-on at your business, or you can keep it as a static page that you make once and leave.
It’s all down to you.
World of Options
One of the main reasons that your business needs a website is because it’s easy.
When it comes to setting up a business website there are a wide variety of options. As mentioned previously, there are several companies on our site that offer website creation services, which is a perfect choice for any business owner.
The other option is using an online website builder such as Wordpress or Wix. These sites are helpful for creating a basic website, however, the limitations will lead you to look for a custom website eventually.
We offer website creation and hosting through our parent company Insync Media, starting at £129 for a 5-page website.
Find out more at Insync Media