Magazine Advertising Terms & Conditions

Last Updated: November 2020

1. Definitions & Interpretation

1.1 In these terms and conditions:

"Advertisement" means any kind of promotional or advertising material (including, but not limited to, advertorial content, classified and/or recruitment advertising) that is, as the case may be: (i) to be printed in a Print Publication and/or (ii) to be published or otherwise displayed by electronic means (or other forms of online or electronic display advertising) via or as part of or in connection with any Online Publication;

"Advertisement Confirmation" means What’s written confirmation of the Buyer's order;

"the Advertiser" means any person who promotes products or services to the general public or a section of the public, whether such person is the Buyer or not;

"Advertiser Dependencies" means the Copy Deadline, together with any other obligations of the Buyer which What may specify in connection with the proposed publication of the Advertisement (whether included in the Advertisement Confirmation, the Rate Card, the Booking Form or otherwise) including, but not limited to, the delivery format and/or file configuration in which any copy for the Advertisement (whether for a Print Publication or an Online Publication) is to be supplied to What;

"The Buyer" means the person placing the order with What for the publication of the Advertisement (including, but not limited to, the Advertiser's advertising agency or media buyer);

"Copy Deadline" means, where applicable,  the latest date (as shown on the Advertisement Confirmation) by which the Buyer is obliged to give What full instructions and copy for carrying out the Buyer's order in accordance with and subject to these terms and conditions.  For the avoidance of any doubt, Advertisements to be published in an Online Publication may not be subject to a Copy Deadline;

"Online Publication" means any website operated or controlled by What or another electronic medium (including, but not limited to, e-mail communications and alerts), whether connected with or related to the title of a Print Publication or otherwise;

"Print Publication" means any newspaper or magazine published by What;

"What" means Insync Media Limited (company no.  11607340) with its registered office at Burnden House, Viking Street, Bolton, BL3 2RR and Trading Address: Wellwood Works, Main Road, Dunfermline, KY12 0PA

"the Rate Card" means the rate card from  time to time in force which is used by What and as such may include (amongst other  things) What's scale of advertisement rates and also technical specifications  relating to the standard and quality of reproduction of any Advertisement  including its setting, style, delivery format, file configuration and size and  wording;

1.2 Where the context so admits, words importing the one gender shall include all other genders and words importing the singular shall include the plural and vice versa.  A reference to a statute, statutory provision or other legislation is a reference to it as it is in force from time to time, taking account of any amendment or re-enactment. 

2. Application of these Terms and Conditions

2.1 All Advertisements accepted for publication by What are accepted subject to these terms and conditions which shall apply to the exclusion of all other terms and conditions (including any which the Buyer purports to apply under any purchase order, confirmation of the order, specification or other documents).   Any variation to these terms and conditions and any representations about the Advertisement shall have no effect unless expressly agreed in writing and signed by an authorised representative of What. The Booking Form shall form part of these terms and conditions.

2.2 Unless circumstances specifically dictate otherwise in connection with the publication of an Advertisement in an Online Publication, no order placed by the Buyer shall be deemed accepted by What until the Advertisement Confirmation is issued.

2.3  Notwithstanding any other provision of these terms and conditions, nothing herein shall require  What to do or omit to do anything which would contravene any applicable laws or regulations including, but not limited to, the Data Protection Act 1998, the  Gambling Act 2005 and the Consumer Protection from Unfair Trading Regulations  2008.

Insync Media Limited comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at

3. The Buyer's Obligations

The Buyer hereby warrants, represents and undertakes to What that:

a) in relation to any  and all Advertisements the Buyer contracts with What as principal  notwithstanding that the Buyer may be acting directly or indirectly for the  Advertiser or in any other representative capacity;

b) should the Buyer  change its name, trading style, identity, address, or should any other details  disclosed by the Buyer to What change, the Buyer must give written notice to  What within 5 Working Days of such change(s);

c) any and all other Advertiser Dependencies will be met and unless otherwise agreed in writing by What, all copy for any Advertisements will be delivered to What in an approved digital format and/or file configuration and, in the case of an Advertisement to be published in a Print Publication, delivered at least 21 Working Days prior to the Copy Deadline;

d) the publication of the Advertisement by What (either in the Print Publication or the Online Publication or both, as the case may be) in the form originally submitted by the Buyer (or as amended pursuant to Condition 4 below) will not breach any contract with a third party or infringe any copyright, trademark or other proprietary rights of any third party or otherwise be unlawful or render What liable to any proceedings, claims, demands, costs or expenses or any other loss whatsoever;

e) in the case of any Advertisement submitted for publication by the Buyer which contains the name or pictorial representation, whether photographic or otherwise, of any living person or any part of the anatomy of any living person or any material by which any living person may be identified, the Buyer or the Advertiser has obtained the authority of that living person to make use of his or her name, identity, image, representation and/or copy;

f) in relation to any  financial promotion (as defined under the Financial Services and Markets Act  2000), the Advertiser is, or its content have been approved by, an authorised  person within the meaning of the Act or the Advertisement is otherwise  permitted under the Act, under the Financial Promotion Order 2001 or under any  other legislation subordinate to the Act;

g) the Advertisement  complies with the requirements of all relevant legislation (including  subordinate legislation, the rules of statutorily recognised regulatory  authorities and the law of the European Economic Community) and applicable laws  for the time being in force or applicable to the United Kingdom;

h) all advertising copy submitted to What is legal, decent, honest and truthful, and complies with the British Code of Advertising, Sales Promotion and Direct Marketing and all other relevant codes under the general supervision of the Advertising Standards Authority;

i) all instructions,  artwork or other material submitted to What by electronic means shall not  contain software viruses or any other computer code, files or programs designed  to interrupt, damage, destroy or limit the functionality of any computer  software or hardware or telecommunications equipment, and shall not be  corrupted;

j) any information supplied in connection with the Advertisement is accurate, complete and true;

k) where the Buyer is  the Advertiser's agent, the Buyer is authorised by the Advertiser to place the  Advertisement with What and the Buyer will indemnify What against any claim  made by the Advertiser against What arising from publication of the same; and

l) the Buyer has retained sufficient quantity and quality of any artwork, film or other materials and copy relating to the Advertisement as What shall not be liable for the loss of or damage to any of these items submitted to What.

4. Advertisements: Copy, Alterations, Accuracy, Publication, etc.

4.1  Notwithstanding  Condition 3 above What shall be entitled at any time to require the Buyer to  amend any artwork, materials and copy for and relating to any Advertisement, or  refuse (without notice) to publish any Advertisement for the purpose of:

a) complying with any legal or moral obligations placed on What

b) avoiding the  infringement of (i) the rights of any third party or (ii) the British Code of Advertising, Sales Promotion and Direct Marketing and all other relevant codes  under the general supervision of the Advertising Standards Authority or (iii)  any other applicable law; or

c) meeting to What's reasonable satisfaction (i) the production and quality specifications stipulated on the Rate Card or (ii) any other Advertiser Dependencies.

4.2 What reserves the right at its discretion and without notice to the Buyer:

a) to decline to publish or omit, alter, suspend or change the position of any Advertisement otherwise accepted for insertion, or publication.  However, What will endeavour to comply with the reasonable and practicable wishes of the Buyer although What does not warrant the date of publication or insertion, the wording, or the quality of the reproduction of the Advertisement; and

b) to destroy all artwork, film, copy or other materials submitted by the Buyer and which have been in What's possession for more than six (6) months from the date of their last use by What, unless specific written instructions have been received from the Buyer to the contrary.

4.3 All copyright and all other rights of a similar nature that are created or exist in material originated by What in connection with the publication of the Advertisement remains vested in What.

4.4 Advertisements:  Online Publications

4.4.1 The Buyer shall submit copy for the Advertisement at least 48 hours prior to the intended go-live date.  If the Buyer submits its copy late then What reserves the right to publish the Advertisement at a time of its choosing.

4.4.2  If the Buyer is supplying creative content in the form of an Advertisement that links to another website the Buyer must inform What in writing at least 2 Working Days prior to the intended go-live date.

4.4.3 If an Advertisement links to another website the Buyer is responsible for maintaining the link and for the content of the linked-to website. What may remove any Advertisement which contains content or links to a website which, in What's discretion, is (or is likely to be) defamatory or objectionable or otherwise likely to bring What into disrepute.  The Buyer will indemnify What from and against any claims or liability suffered or incurred by What arising in any connection from links contained in an Advertisement.

4.4.4 If What receives complaints about the content of an Advertisement it may, at its discretion, remove the Advertisement from display without reference or liability to the Buyer or Advertiser.

4.4.6 The provisions set out in this condition 4.4 apply in addition (save where the context expressly permits) and without prejudice to all other provisions set out in these terms and conditions.

4.4.7 What cannot guarantee the results from magazine advertising.

4.4.8 Magazines are published and delivered to homes and businesses via royal mail door to door drops.

5. Advertisements: Responsibility and Liability

5.1  The Buyer shall indemnify and keep indemnified What against all proceedings, claims, demands, damages, costs,  expenses or any other loss whatsoever arising directly or reasonably foreseeable as a result of (i) the publication of the Advertisement or (ii) any breach of the Buyer's obligations under these terms and conditions or implied by law.

5.2 With regard to the actual or intended insertion of an Advertisement in any Print or Online Publication What shall not be responsible to the Buyer or liable for:

a) checking the correctness of the Advertisement in the form it is received from the Buyer;

b) any error in the Advertisement in the form it is received from the Buyer;

c) the wording, representation, placement or quality of colour or mono reproduction of the Advertisement;

d) the actual positioning or prominence of the Advertisement in the Print and/or Online Publication (as the case may be);

e) the repetition of any error in an Advertisement ordered for more than one insertion;

f) the distribution of the Print or Online Publication in a specific geographical area;

g) the failure, corruption or malfunction of any system of electronic publication, whether by means of electronic storage, display or retrieval equipment or otherwise;

h) any order given by the Buyer in the nature of a "stop order" or cancellation or transfer of the publication of the Advertisement unless it is given to What in writing, in the case of an Advertisement to be published in a Print Publication, at least 28 Working Days before the Copy Deadline and, in the case of an Advertisement to be published in an Online Publication, at least 72 hours prior to the intended go-live date;

i) any loss whatsoever caused by delay or failure by What to issue the Print or Online Publication on the due date (or such other date of release, display or publication, as the case may be), or What's decision to suspend the Print and/or Online publication or cease the Print or Online Publication altogether;

j) the payment of any  damages or other compensation for breach of contract because of What's failure  to perform any of its obligations under these terms and conditions if such  failure is caused by anything beyond What’s reasonable control (that is to say  as a result of force majeure) including acts or threats of terrorism, strikes,  lock-outs or other industrial actions or trade disputes, pandemic, epidemic or  other widespread illness whether involving What's employees or those of any  third party;

k) any loss whatsoever  caused as a consequence of any instructions, artwork or any other material  relating to the Advertisement being submitted by the Buyer in electronic form  that is in breach of the warranty at Condition 3(h) above;

l) any matter of complaint, claim or query (whether in relation to the Advertisement, in which case Condition 5.3 shall apply, or What's invoice related thereto) unless raised with What in writing within 5 Working Days following the publication of the Advertisement or at the date on which it is claimed the Advertisement was intended to appear, or the receipt by the Buyer of the invoice giving rise to it; and

m) any failure of the Advertisement to meet or generate any target response levels or page impressions.

5.3  Subject to Condition 5.2, if an  Advertisement contains an error caused by What and this detracts materially  from the Advertisement then provided the Buyer gives written notice to What of  the error in the Advertisement (as the case may be): 

a) within 5 Working Days of its publication or display in the case of a single order; or

b) before either the Copy Deadline for its next insertion or subsequent go-live date (as the case may be) in the case of a series order

What will at its discretion either:

c) give the Buyer credit for the cost of the Advertisement containing the error; or

d) publish the Advertisement for a second time without charge to the Buyer

and to that extent such credit or re-publication (as the case may be) shall be What's maximum liability to the Buyer.  Such matter dealt with under this Condition 5.3 shall not affect the liability of the Buyer for payment by the due date of What's charges for the Advertisement and all other Advertisements.

5.4 Except to the extent specified in Condition 5.3, What shall not be liable for any loss or damage suffered by the Buyer (or the Advertiser) as a result of any total or partial failure of publication, distribution or availability of any Print or Online Publication in which any Advertisement is scheduled to be included, or for any error, misprint or omission in the printing of any Advertisement.

5.5 The total liability of What to the Buyer for any act or omission of What, its employees or agents relating to any Advertisement shall not exceed the amount of the full refund of any price paid to What for the Advertisement or the cost of a reasonably comparable further or corrective Advertisement.  Without limiting the foregoing, What shall not be liable for any (i) loss of profits, goodwill or business or (ii) indirect or consequential loss. 

6. Payment Terms

6.1 Payment for any Advertisement or any other goods or services is due in advance of the publication of the Advertisement in accordance with the terms set out in the Payment Schedule in this clause.  The Buyer must submit all information requested by What (including, but not limited to, any relevant purchase order number) and in accordance with What's instructions and deadlines in order for  What to generate its invoices, and failure to supply such information in accordance with any such request or instructions shall not excuse late or non-payment.

6.2 All the rates and charges payable under or with reference to these terms and conditions are subject to and exclusive of Value Added Tax which shall be charged in addition at the rate from time to time in force.

6.3 If the Buyer: 

a) fails to pay What's invoice in  accordance with the Payment Schedule  in Condition  6.1 above; or

b) is in breach of any obligation under these terms and conditions,

What shall be entitled to terminate its contract with the Buyer immediately (without prejudice to any other right or remedy available to What whether under these terms and conditions or otherwise) and, without prejudice to What's right to terminate its contract with the Buyer in such circumstances, the outstanding balance owed by the Buyer shall become due and payable immediately.

6.4 Without prejudice to Condition 6.4, What shall be entitled to:

a) charge interest on any outstanding balance owed to What at the rate of 4% above  the base rate of Barclays Bank Plc from the date that the invoice became due  for payment until the date it is paid in full (whether before or after  Judgment);

b) charge an  administration fee of £25 if any cheque drawn in its favour by the Buyer in  purported satisfaction of any unpaid invoice is dishonoured on presentation;  and

c) instruct a debt collection agency (apart from solicitors) to recover any sum due and in that case, all charges incurred by What as a result of such instruction shall be payable by the Buyer in any event upon demand.

6.5 What reserves the right at its discretion and without notice to the Buyer:

(a) to charge the Buyer  for any extra production and colour processing costs because of any act or  omission by the Buyer to supply artwork, film, copy or other materials of  sufficient quality or otherwise in accordance with the Advertiser Dependencies;  and

(b) to change any matters shown on the Rate Card, including in particular (but not limited to), its scale of advertisement rates at any time.

6.6 Any currency conversions necessary to prepare an invoice shall be calculated at the rate quoted by (National Westminster Bank Plc at the date of invoice).

7. Cancellation & Termination

7.1 What shall not be bound by any request from the Buyer to stop, cancel or suspend an Advertisement unless such request is in writing and confirmed in writing by What. 

7.2 If an order is placed and the Buyer paid for artwork and the artwork is completed then that portion wouldn’t be refundable, also if the artwork is signed off and the magazine has been sent to print for publication then What cat accept cancellations.

7.4 It is the advertisers' responsibility to check their ad when signing off the artwork, once Buyer has signed off the artwork, What cannot be held responsible for misprint or errors.

7.3   What shall be entitled (without prejudice to any other remedy available to it) to treat this contract as repudiated if the Buyer or the Advertiser;

(a)  being an individual dies or makes a voluntary arrangement with his creditors or his estate becomes subject to an administration order or he becomes bankrupt;

(b)  being a company becomes insolvent, has a receiver appointed to manage its assets or it enters into liquidation or commences to be wound up (other than for the purpose of amalgamation or reconstruction);

(c)  allows an encumbrancer to take possession of any of its property or assets; or

(d) is unable to pay its debts as they fall due or ceases or threatens to cease to carry on business.

8. General

8.1 Governing Law.  These terms and conditions shall be governed by and construed according to English Law and the parties submit to the exclusive jurisdiction of the English courts.

8.2 Severance.  If any provision of these terms and conditions is or becomes invalid, illegal or void, that shall not affect the validity and legality of the other provisions.

8.3 Waiver.  No failure or delay by What to exercise any right or remedy provided under these terms and conditions or by law shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that or any other right or remedy. 

Third Parties.  None of the provisions of these terms and conditions are intended to confer a benefit on or be enforceable by any third party under the Contracts (Rights of Third Parties) Act 1999 or otherwise.